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31st January 2006

Adidas becomes major Olympic sponsor

Adidas has become the latest Beijing Olympic sponsor. The company is betting that the games will be its big break into the massive Chinese sports market.

The cost? Around $80 to $100 million according to this article.

30th January 2006

Games to boost travel and tourism in Asia

“China and Japan’s markets are doing very nicely and yes, Beijing 2008 is a factor we hope also to benefit from,” said Mayumi Imai of Japan Airlines International.

Further reading.

14th January 2006

Wind power projects

German an Chinese companies are investing around US$60 million dollars in a new wind farm in Qindao.

Qindao will be hosting the sailing events of the Beijing Olympic Games.

Qindao has been home to German in the past. It was Germany that helped setup the first beer factory in China, in Qindao. It is branded as “Tsindao” and has become representative of Chinese beer worldwide.

Read more here on the wind farm investment.

8th January 2006

Japanese increasing investment in China in lead up to games

“Business opportunities will probably grow in the run-up to the Beijing Olympics,” a respondent in the services sector said. Japanese direct investment in China totalled 490.9 billion yen ($4.23 billion) in the year that ended in March 2005, up 38 per cent from the previous year.”

Further reading.

28th December 2005

Olympics spurs job growth in Beijing

It is expected that the Olmpics will bring in an additional 1.82 million jobs to the city.

Most of the jobs will be in construction, but of course there will be numerous vacancies for tourism related work.

Source

Auditors to probe Olympic spending

Chinese auditors have begun auditing the spending on the 2008 Olympic Games in Beijing.

China has had problems in the past with several officials recently been arrested for misappropriating government funds.

With the world watching China as they prepare the games, officials will be trying their best to ensure a clean, fair games both ecnomically and environmentally.

The Olmpics is a great opportunity for China to show the world how much they have progressed as a place to do business in.

Further reading

21st December 2005

China announces 3G plans

China is preparing to roll out 3G networks by the start of the 2008 Beijing Games.

It seems like the government has bigger plans for promoting China than just sports in the lead up to the Olympic Games in Beijing.

Read more here.


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