British athletes will win an Alfa Romeo if they win an Olympic. The article doesn’t say just gold medals, so I am presuming it is any medal, gold, silver or bronze.

Other deals include cash awards from Norwich Union: £5,000, £4,000 or £3,000 for gold, silver and bronze medals respectively.

Judo athletes can earn a £20,000 bonus for a gold medal, £10,000 for silver and £5,000 for bronze.

Here is a list of what other countries are offering.