Opening ceremony attracts 34.2 million
The opening ceremony of the Beijing Olympics attracted the biggest audience in the United States since the super bowl, averaging 34.2 million viewers and eclipsing the Academy Awards and the final episode of American Idol.
It is an impressive audience considering it was a Friday night and it was a delayed telecast.
“It was a magical and memorable spectacle and a great way to start the Beijing Olympics,” said Dick Ebersol, chairman of NBC Universal Sports and Olympics.
NBCOlympics.com had 70 million page views on Friday, its biggest ever.
Read more: Opening night big TV draw for NBC
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