NBC renegotiates advertising contracts

The ability of NBC to persuade Beijing Olympic organizers to show the swimming and gymnastics’ events during prime time, has given them the ability to renegotiate contracts with its advertisers.

They are also planning to stream the events live onto the internet.

“Blue-chip Olympic sponsorship packages cost between $80 million and $100 million”

Source

Posted by Mike 13 years ago

filed under: Business

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