Li Ning lights the cauldron - and promotes his company in front of billions
Li Ning lights the cauldron! After months of speculation over who would light the cauldron, Yao Ming, Liu Xiang, it was 1984 Los Angeles gymnast Li Ning. Li Ning won 6 medals at the 1984 Los Angeles Olympics, including 3 gold medals, 2 silver medals, and a bronze medal.
He went on to become an entrepreneur starting a sports and clothing company in China which has the potential to rival Adidas and Nike, at least in the massive Chinese domestic market.
Li Ning (the company) wasn’t a sponsor at the Beijing Olympics, but the brand has been fairly closely linked to the Olympic games, something which China vowed that it would not let any non-Olympic sponsors to be part of the games.
I am sure that Adidas won’t be happy campers and I always thought the “swirl” in their logo was a straight copy of Nike’s. Without spending a dollar Li Ning has been able to put his and the company’s name in front of billions. Anyway, it was cool how he ran around the stadium on the side attached to a wire, but the final lighting of the flame wasn’t too spectacular.
Add a comment
You must be logged in to post a comment.