Apple opens first store in China to a packed crowd

I got to the new Apple store in Beijing at around 10 a.m. when the store was scheduled to open. The line didn’t to get into the store didn’t seem too long, until I realized that people were lining up in an adjoining building to stay out of the sun. Later they started handing out (Apple?) umbrellas for people waiting outside.

I had a chance to speak to the project manager of the store who had been working on the new store for the past six months. He estimated that there were about 1000 people lining up to get into the store. The store is only the second one in Asia. The first one was in Ginza, Tokyo. The project manager said they had some problems getting the store set up in China, including getting the glass for the entrance. The store is spread over two stories and is approximately 2,000 square meters.

The store however is yet to start selling the new or even the old iPhones. iPhones are not officially sold in China, despite approximately 600,000 of the units being sold - not to mention the iPhone cheap knockoff the “HiPhone”.

Never a fan of waiting in line for anything, I think I will wait until Monday morning to take a closer look inside the store.

Beijing China Apple store opening
Beijing China Apple store opening
Beijing China Apple store opening
Beijing China Apple store opening
Beijing China Apple store opening
Beijing China Apple store opening
Beijing China Apple store opening
Beijing China Apple store opening
Beijing China Apple store opening

Here is a short video I took of the lines out front:

Posted by Mike 10 years ago

filed under: Business

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Comments

Constable Odo - July 20, 2008 @ 1:00 pm

Nice photos. I like those big screen displays that are in front. We don’t even have that in the Manhattan, NY stores. I sure hope that the Chinese can afford to buy Mac computers. I was under the impression that many Chinese went to places where you can rent time on computers and that very few Chinese owned computers. Hopefully my thinking is wrong. I do hope that Apple starts talking earnestly with carriers in China to get the iPhone there as soon as possible. Although I keep hearing rumors about Apple not having sufficient numbers of iPhones to distribute. I certainly hope that rumor is not true to a major degree.

Mike - July 20, 2008 @ 2:15 pm

China has a growing middle class. I also see a lot of Porches and Mercedes here. Most people are poor here, but some are very well off. I thought people would go just to look at the store and get a free t-shirt but the cash registers looked pretty busy.

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